Top 5 Shopping Apps in Belarus: Q2 2023 Performance Analysis

In Q2 2023, the performance of the top five shopping apps in Belarus showcased varied trends in downloads and active user engagement, according to data from Sensor Tower.

Wildberries demonstrated a fluctuating trend in weekly downloads, peaking at approximately 41.7K in the final week of June. The app saw a gradual increase in weekly active users, starting from 529K at the end of March and reaching nearly 670K by the end of June.

AliExpress: интернет-магазин experienced a downward trend in weekly downloads, beginning at 32.4K at the end of March and decreasing to 12.9K by late June. The active user base also saw a decline, starting from 332K and settling at around 253K over the same period.

Куфар: товары, квартиры, авто had a relatively stable performance in weekly downloads, with numbers ranging from 10K to 15.3K throughout the quarter. The app maintained a steady active user base, fluctuating slightly around the 420K mark.

OZON: товары, одежда, билеты showed a consistent increase in weekly downloads, starting at 10.5K in late March and reaching 11.7K by late June. The app also saw a rise in active users, growing from 92.6K to 111.7K during the quarter.

Global Store experienced a significant drop in weekly downloads after an initial surge. Downloads peaked at 20.9K in early April but dropped to 3.2K by the end of June. Active user data for this app was not available.

For more detailed insights into the performance of these apps, visit Sensor Tower.