Top 5 Shopping Apps in Brazil Q2 2023 Performance

The second quarter of 2023 saw significant activity in the shopping app sector in Brazil. Here, we review the performance of the top 5 shopping apps on a unified platform, highlighting their weekly downloads and active user trends. All data is sourced from Sensor Tower.

SHEIN - Shopping Online showed strong weekly downloads, peaking at approximately 1.3M in the week of May 15. Downloads fluctuated slightly but generally remained high, closing the quarter at around 1.1M. Active users also displayed a healthy trend, reaching nearly 19.4M in the last week of May before slightly decreasing to 17.8M by the end of June.

Shopee Brasil - Frete Zero had a notable increase in weekly downloads, hitting a high of 714K in the final week of June. Active user numbers were consistent, with a peak of 22.4M in the same week, reflecting a steady user engagement throughout the quarter.

Mercado Libre: Compras Online maintained a stable download rate, with a slight peak at 457K in the first week of May. Active users also showed steady engagement, peaking at around 21.2M in mid-April and ending the quarter with about 20.7M.

Magalu: compras com descontos experienced a moderate increase in downloads, reaching approximately 369K in early June. Active users saw a peak of 5.8M in early April, with slight fluctuations throughout, closing the quarter at around 5.1M.

AliExpress - Shopping App showed a strong upward trend in weekly downloads, peaking at 394K in mid-June. Active user numbers also increased significantly, reaching a peak of 13.5M in mid-June before slightly dropping to 11.9M by the end of June.

These trends highlight the dynamic nature of the shopping app market in Brazil. For more detailed insights and data, visit Sensor Tower.