Top 5 Shopping Apps in Bulgaria Q2 2023: Performance Overview

In the second quarter of 2023, the top 5 shopping applications in Bulgaria exhibited varied performance trends across weekly downloads, active users, and revenue metrics. Data from Sensor Tower provides a comprehensive view of these trends for SHEIN - Shopping Online, eMAG.bg, Kaufland: Supermarket Offers, ABOUT YOU Online Fashion Shop, and Lidl Plus.

SHEIN - Shopping Online saw a significant increase in weekly downloads, starting at around 10K in late March and surging to approximately 17K by the end of June. Weekly active users also experienced a steady climb, starting from 89K and reaching about 131K by the end of the quarter.

eMAG.bg maintained a consistent level of weekly downloads, peaking at around 9.9K in late April and stabilizing around 6K towards the end of June. Active users showed a slight fluctuation, starting at 78K in late March, peaking at 91K in mid-April, and ending the quarter at around 85K.

Kaufland: Supermarket Offers experienced a notable spike in weekly downloads in early May, reaching approximately 12K, before settling back to around 5K by the end of June. Active users saw a gradual decline, starting from 144K in late March and dropping to about 119K by the end of June.

ABOUT YOU Online Fashion Shop showed a downward trend in weekly downloads, beginning at around 9.8K in late March and decreasing to approximately 6K by the end of June. Weekly active users also declined from 113K to about 79K over the same period.

Lidl Plus had stable weekly downloads, fluctuating between 5K and 7K throughout the quarter. Active users saw a slight decline from 75K in late March to around 65K by the end of June.

These insights, sourced from Sensor Tower, offer a detailed look into the performance of the top shopping apps in Bulgaria for Q2 2023. For more in-depth analysis and insights, visit Sensor Tower.