Top 5 Shopping Apps in Bulgaria Q2 2023: Performance Overview

In Q2 2023, the top 5 shopping apps in Bulgaria experienced notable trends in weekly downloads and active users. Here’s a detailed look at how each app performed, based on data from Sensor Tower.

SHEIN - Shopping Online saw a gradual increase in weekly downloads, peaking at approximately 17.4K in the last week of June. Weekly active users also showed a consistent growth, rising from around 89K at the end of March to over 131K by the end of June.

eMAG.bg exhibited fluctuating weekly downloads, with numbers reaching a high of about 9.9K in late April but falling to around 5.9K in mid-June. Active users remained relatively stable, with a slight decrease from around 88K in early April to approximately 85K by the end of June.

Kaufland: Supermarket Offers experienced varied weekly downloads, with notable peaks in mid-May at around 11.9K. Active users fluctuated throughout the quarter, ending with approximately 119K in late June, down from a high of 144K at the end of March.

ABOUT YOU Online Fashion Shop had a decline in weekly downloads, starting at around 9.8K in late March and dropping to about 6.1K by late June. Similarly, active users decreased from around 113K in late March to approximately 79K by the end of the quarter.

Lidl Plus showed a steady number of weekly downloads throughout the quarter, maintaining figures between 5K and 7.7K. Active users decreased slightly from around 75K at the end of March to approximately 65K by late June.

For more detailed insights and data, visit Sensor Tower.