Top 5 Shopping Apps in Belgium Q2 2023: Unified Platform Performance

In Q2 2023, the top 5 shopping apps in Belgium, according to Sensor Tower data, showcased interesting trends in downloads, revenue, and weekly active users. Here’s a detailed look at how each app performed on a unified platform:

SHEIN - Shopping Online saw a steady increase in downloads, peaking at around 32K in the first week of June. Weekly active users grew consistently from approximately 344K at the end of March to around 462K in early June, before stabilizing at around 442K by the end of the quarter.

Temu: Shop Like a Billionaire experienced a significant surge in downloads, starting at 2.1K at the end of March and reaching a high of roughly 48K by the last week of June. Active users followed a similar upward trajectory, increasing from 6.3K to approximately 111K over the quarter.

Zalando – Online fashion maintained a consistent download rate throughout the quarter, with figures hovering around 9K to 13K. Weekly active users saw a slight fluctuation, starting from about 320K and peaking at nearly 360K in early June, then settling around 321K by the end of the quarter.

Action displayed fluctuating download numbers, with a notable peak of around 19K in mid-May. Weekly active users showed a gradual increase from approximately 92K in late March to about 104K by the end of June, with some fluctuations in between.

Amazon had relatively stable download numbers, averaging around 8K to 11K throughout the quarter. Weekly active users remained strong, starting at about 551K and experiencing minor fluctuations, peaking at around 567K in early June before ending the quarter at approximately 554K. Revenue remained constant at $30 per week throughout the entire quarter.

For further insights and detailed data, visit Sensor Tower.