Top 5 Shopping Apps in Austria Q2 2023 Performance Review

In Q2 2023, the top 5 shopping apps in Austria showed varied performance across downloads, active users, and revenue. Here's a closer look at how each app fared:

Temu: Shop Like a Billionaire saw a remarkable increase in weekly downloads, starting at around 1K in late March and peaking at approximately 31K by the end of June. This growth was mirrored in active users, which surged from roughly 2.4K to 68.3K over the same period. However, the app did not generate any revenue during this quarter.

SHEIN - Shopping Online maintained a steady performance in weekly downloads, fluctuating between 8.4K and 13.3K. Active users for SHEIN also showed a consistent upward trend, starting at about 107K in late March and reaching around 136K by the end of June.

Takko Friends experienced a decline in weekly downloads throughout the quarter, beginning with 19.9K in mid-April and dropping to about 7.3K by the end of June. Despite this, active users remained relatively stable, peaking at around 34.2K in late May before stabilizing at approximately 30K in June.

Müller showed a substantial increase in weekly downloads, starting with just 38 in early May and soaring to over 21K by the end of June. Correspondingly, active users grew significantly from around 520 in late March to approximately 36K by the end of June.

PAYBACK - Karte, Coupons, mehr had a mixed performance in weekly downloads, peaking at roughly 13.7K in mid-April and then decreasing to about 2.7K by the end of June. Active users saw a decline from around 98K in early April to approximately 71K by the end of June.

These insights are derived from Sensor Tower data, where you can find more detailed analytics and trends.