Top 5 Shopping Apps in Africa Q2 2023 Performance Review

Alibaba.com saw fluctuating weekly downloads, starting at 287K in late March and peaking at around 315K in early April. The app ended the quarter with approximately 254K downloads. Weekly active users hovered between 3.5M and 3.7M, showing a slight increase towards the end of the quarter.

SHEIN - Shopping Online experienced significant growth in weekly downloads, starting at 96K in late March and reaching a high of 370K by mid-June. Active users followed a similar upward trend, increasing from 1.3M to over 1.6M by the end of Q2.

Jumia Online Shopping had a mixed performance in weekly downloads, starting at 133K and peaking at around 190K in early June before dropping to approximately 83K by the end of the quarter. Active users peaked at 2.4M in early June but declined to just under 2M by the end of the quarter.

Jiji Nigeria maintained a consistent download rate, starting at 136K and ending at around 101K. Active users remained relatively stable, fluctuating between 1.1M and 1.3M throughout the quarter.

Amazon Shopping showed steady weekly downloads, beginning at 111K and ending at approximately 125K. The app's active users grew from 2.5M to nearly 2.8M by the end of June. Weekly revenue also saw a gradual increase, peaking at $271 in the last week of June.

For more detailed insights, visit Sensor Tower.