Top 5 Parenting Apps in Russia: Q2 2023 Performance

In the second quarter of 2023, the top parenting apps in Russia showed varied performance trends. Here’s a closer look at the weekly downloads, revenue, and active users for the leading apps.

Где мои дети: семейный локатор from Refresh LLC saw a decline in weekly downloads early in the quarter, dropping from 69K in late March to around 16K in early May. However, downloads rebounded, peaking at 27K in mid-June. Revenue was minimal, with a peak of $55 at the end of March and occasional revenue in May. Active users decreased from 208K in late March to 165K by the end of June.

Pregnancy App by Amila experienced fluctuations in weekly downloads, starting at 16K in late March, peaking at 23K in mid-April, and then settling around 11K by the end of June. Active users remained relatively stable, with a slight increase from 403K in late March to 431K by the end of June.

Pregnancy Tracker: amma by PERIOD TRACKER & PREGNANCY AND BABY CALENDAR maintained consistent weekly downloads, peaking at 28K in late March and stabilizing around 14K by the end of June. Weekly revenue showed a moderate trend with a high of $243 in late March. Active users consistently hovered around the 500K mark, peaking at 533K in mid-June.

Pregnancy + | Tracker App from Philips Digital UK Limited had stable weekly downloads, ranging from 13K in late March to a low of 7.7K by the end of June. Revenue increased slightly throughout the quarter, reaching $129 in mid-June. Active users saw a gradual decline, starting at 764K in late March and ending at 762K by the end of June.

Kids360: Child Monitoring App by ANKO Solutions LLC experienced varied weekly downloads, starting at 11K in late March and decreasing to around 4.5K by the end of June. Revenue remained consistent, with a peak of $79 in late April. Active users fluctuated, starting at 15K in late March and ending at 9.8K by the end of June.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the parenting app market in Russia. For more detailed analysis and insights, visit Sensor Tower.