Top 5 Parenting Apps in New Zealand: Q2 2023 Performance

In the second quarter of 2023, the top 5 parenting apps in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their trends:

Find my kids: live GPS tracker experienced a steady increase in weekly downloads, starting from around 800 in late March and peaking at 1.9K in mid-June. Weekly revenue fluctuated, reaching a high of approximately $344 at the end of March and stabilizing around $270 by the end of June. Weekly active users saw a gradual increase from 13.9K to 15.2K over the quarter.

شرطة الأطفال - مكالمة وهمية saw an upward trend in weekly downloads, starting at 255 in late March and peaking at 787 in mid-June. The app's weekly active users also increased from 2K to 2.7K during the same period.

Be Closer: Family location had a mixed performance in Q2 2023. Weekly downloads varied, peaking at 869 in mid-June, but showing significant fluctuations throughout the quarter. The weekly revenue saw a downward trend, starting at $702 in early April and stabilizing around $372 by the end of June. Active users increased from 665 to 866 over the same period.

Pregnancy + | Tracker App showed a consistent increase in weekly downloads, starting at 461 in late March and peaking at 731 in mid-June. Weekly revenue remained relatively stable, with minor fluctuations, and active users stayed around the 15K mark, peaking at 15.8K in late April.

Mylo Pregnancy & Parenting App saw a gradual increase in weekly downloads, starting at 81 in late March and reaching 279 by mid-June. Active users remained stable, fluctuating slightly around 5.3K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.