Top 5 Parenting Apps in Nigeria Q2 2023: Performance Insights

In the second quarter of 2023, the top 5 parenting applications in Nigeria displayed varied performance trends across weekly downloads, revenue, and active users. Below, we delve into the specifics of each app's performance based on Sensor Tower data.

Be Closer: Family location exhibited a notable increase in weekly downloads, starting from around 16.5K at the end of March and peaking at approximately 35.2K by mid-June. Weekly revenue trended upwards early in the quarter, reaching around $1K in early May, but saw a decline to about $466 by the end of June. The app's weekly active users followed a similar upward trend, increasing from 18.6K to over 41.1K by the end of the quarter.

Phone Tracker By Number in US maintained a steady performance in weekly downloads, ranging between 2K and 2.9K throughout the quarter. Active users showed a gradual increase from approximately 1.3K to 1.8K by the end of June.

Pregnancy Tracker, Maternity saw fluctuating weekly downloads, starting from around 1.3K at the end of March and dipping to about 574 in mid-June before slightly recovering to 657 by the end of the month. Active users also displayed a downward trend, starting from 2.3K at the beginning of April and decreasing to about 2K by the end of June.

My Family - Family Locator experienced variable weekly downloads, peaking at approximately 1.5K at the end of June. Weekly revenue remained relatively stable, hovering around $200-$300 throughout the quarter. The app's active users showed a general upward trend, increasing from around 6.6K to over 7.1K by the end of the quarter.

Pregnancy App - Period Tracker demonstrated a mixed performance in weekly downloads, with a peak of approximately 1.3K in mid-June before dropping to 509 by the end of the month.

For more detailed insights and data, visit Sensor Tower.