AI Insights · Timothy · July 2023
Top 5 Parenting Apps in UAE Q2 2023
Discover the performance of the top 5 parenting applications on a unified platform in the UAE during Q2 2023, including trends in downloads, revenue, and active users.
In the second quarter of 2023, the top 5 parenting applications in the United Arab Emirates showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at how these apps fared:
شرطة الأطفال - مكالمة وهمية from Oub Apps saw a significant increase in weekly downloads, starting from 615 at the end of March and peaking at 2.8K in mid-June. The app also experienced a boost in weekly active users, growing from 2.2K to 5.4K by mid-June.
Be Closer: Family location by Applabel LTD had a mixed performance. Weekly revenue fluctuated between $746 and $1.2K, while downloads significantly dropped from 4.1K in early April to 294 by the end of June. The app's active users saw a decline from 26K in early April to around 14K by the end of June.
Pregnancy + | Tracker App from Philips Digital UK Limited showed a consistent performance with a gradual increase in weekly revenue, peaking at $201 in late May. Downloads rose steadily from 766 in late March to 1.9K by mid-June. The app's active users also saw a positive trend, increasing from 11.4K to 14.7K over the quarter.
Hafilaty - حافلتي by WIOT 360 experienced a notable spike in downloads, reaching 4K in late April but falling drastically to single digits by the end of June. Unfortunately, there was no revenue or active user data available for this app.
Mommy Baby Care Nursery from Sweet Maker Shop had an erratic download pattern, with a high of 1.1K in mid-June but dropping to just 42 by the end of June. Active users followed a similar trend, peaking at 1.2K in mid-June before decreasing to 357 by the end of June.
These insights are based on data from Sensor Tower, where more detailed analytics can be found for each app.