AI Insights · Timothy · July 2023
Top 5 Parenting Apps in South Africa for Q2 2023
An overview of the top 5 parenting apps in South Africa for Q2 2023, highlighting weekly downloads, revenue, and active user trends.
In Q2 2023, the top 5 parenting apps in South Africa showed varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into these trends.
Find my kids: live GPS tracker experienced fluctuations in both revenue and downloads. Weekly revenue peaked at around $707 in mid-April and saw a dip to approximately $450 in mid-May before rising again to $676 by the end of June. Downloads saw a significant spike to 2.2K in early April, followed by a decline to 584 by the end of the quarter. Active users peaked at 4.4K in early April and gradually decreased to 2.7K by the end of June.
BabySparks - Development Activ showed a consistent performance in both revenue and downloads. Weekly revenue peaked at $911 in late April and fluctuated slightly, ending the quarter at $888. Downloads remained relatively stable, peaking at 274 in mid-May. Active users saw a slight increase, peaking at 574 in mid-May and ending the quarter at 527.
Be Closer: Family location exhibited notable trends in both revenue and downloads. Weekly revenue peaked at $1.3K in late May and remained strong, ending the quarter at $865. Downloads saw a dramatic spike to 12.9K in mid-May but dropped to 120 by the end of the quarter. Active users followed a similar trend, peaking at 16.4K in mid-May and decreasing to 637 by the end of June.
My Family - Family Locator had a steady revenue flow, peaking at $526 in mid-June and ending the quarter at $510. Downloads remained low throughout the quarter, peaking at 194 in early April and dropping to 65 by the end of June. Active users showed a consistent decrease, starting at 7.1K in late March and ending at 5.3K by the end of June.
Screen Time - Parental Control had stable performance metrics. Weekly revenue peaked at $431 in late March and ended the quarter at $419. Downloads saw a peak of 455 in mid-June, with a consistent trend throughout the quarter. Active users also showed a peak of 534 in mid-June, ending the quarter at 418.
For more detailed insights and data, visit Sensor Tower.
