Top 5 Parenting Applications Performance in UAE Q2 2023

During the second quarter of 2023, the top 5 parenting applications in the United Arab Emirates showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Be Closer: Family location experienced a steady revenue trend, peaking at approximately $1.2K in the first week of April and maintaining around $900 in the final week of June. Weekly downloads showed an early spike, reaching 4.1K in mid-April, but gradually declined to 294 by the end of June. Active users followed a similar pattern, peaking at 25.9K in mid-April before dropping to 13.9K by the end of the quarter.

For Find my kids: live GPS tracker, revenue remained relatively stable, fluctuating between $200 and $377 throughout the quarter. Downloads were low but saw a slight increase towards the end of June, reaching 265. Active users also showed stability, hovering around 1K throughout the period.

AirDroid Parental Control saw a modest revenue performance, with a peak of $319 in mid-April and ending June with $241. Downloads were consistent, with a notable increase to 490 in the final week of June. Active users grew steadily, peaking at 1.3K at the end of June.

Parental Control App- FamiSafe enjoyed a varied revenue stream, peaking at $440 in early May and ending at $168 in the last week of June. Downloads spiked significantly in June, reaching 819 in the week of June 19. Active users also increased, peaking at 1.5K during the same period.

Lastly, Qustodio Parental Control App saw a significant revenue peak of $773 in late May, with a steady decline to $299 by the end of June. Downloads were modest, with a peak of 225 in the last week of June. Active users grew gradually, reaching 339 by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found. The performance of these applications highlights the dynamic nature of the parenting app market in the UAE.