Top 5 Lifestyle Apps in New Zealand: Q2 2023 Performance Overview

In Q2 2023, the top 5 lifestyle applications in New Zealand exhibited diverse trends in weekly downloads and active users, as revealed by Sensor Tower data.

Google Home experienced a fluctuating trend in weekly downloads, peaking at around 5.2K in mid-April and ending the quarter with approximately 4.2K downloads. The app maintained a steady number of weekly active users, starting at 55.6K and closing the quarter at 62.3K.

Pinterest showed a consistent performance in weekly downloads, averaging around 3.6K to 3.9K throughout the quarter. Weekly active users remained stable, with a slight dip in mid-May but generally hovering around 1.1M to 1.2M.

Costco Wholesale New Zealand saw a significant spike in weekly downloads at the beginning of June with 25.5K, followed by a sharp decline to around 4.3K by the end of the month.

Z App demonstrated a varied trend in weekly downloads, starting the quarter with 4.8K and experiencing a noteworthy surge to approximately 10.2K in the last week of June.

Trade Me: Property, Jobs, Shop maintained a fairly stable rate of weekly downloads, ranging from 4.4K to 5.1K. Weekly active users showed a slight decline, starting at 111.6K and ending at 100.2K.

For more detailed insights and trends, visit Sensor Tower.