AI Insights · Timothy · July 2023
Top 5 Lifestyle Apps on Unified Platform in the Middle East, Q2 2023
Discover the performance trends of the top 5 lifestyle apps in the Middle East during Q2 2023, featuring weekly downloads, revenue, and active user data.
In Q2 2023, the top 5 lifestyle applications in the Middle East showcased intriguing performance trends across weekly downloads, revenue, and active users. Here’s a closer look at how each app fared during this period.
Pinterest maintained a steady flow of weekly downloads, fluctuating between 81K and 97K. The app experienced its highest download numbers in the last week of June, reaching approximately 97K. Weekly active users remained relatively stable, averaging around 6.9M, with minor fluctuations throughout the quarter.
Muslim Muna: Quran Azkar Athan saw a varied trend in weekly revenue, peaking at around $770 at the end of March and dipping to approximately $288 in mid-June. Weekly downloads had a notable rise in June, culminating in nearly 70K by the last week. Active users hovered around the 1.2M mark, with slight increases and decreases over the quarter.
Ehsan | إحسان exhibited a significant spike in weekly downloads in mid-April, reaching up to 164K. This was followed by a period of lower activity, with downloads dropping to around 7K-10K weekly in May, before another surge to 68K by late June. Active user numbers mirrored this trend, peaking at approximately 465K in mid-April and stabilizing around 320K by the end of June.
AlMosaly: Athan, Qibla, Quran experienced a decline in weekly revenue from $8.7K in late March to about $2.1K in mid-June, with a slight recovery to $6K by the end of June. Weekly downloads followed a similar pattern, starting at 75K and dipping to around 30K in May, before climbing back to 50K in late June. Active users stayed consistent, averaging around 2.3M.
Aura MENA showed steady growth in weekly downloads, beginning at 19K and peaking at 34K by mid-May, then maintaining around 31K towards the end of June. Active users increased progressively, starting at approximately 273K and reaching around 341K by the end of the quarter.
These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
