Top 5 Lifestyle Apps on Unified Platform in Kenya for Q2 2023

The second quarter of 2023 saw notable trends in the performance of the top 5 lifestyle applications in Kenya. Here's a detailed look at the weekly downloads and active user trends for MySafaricom, My Airtel, Pinterest, Glovo: Food Delivery and More, and Yope: Friends' groups.

MySafaricom experienced fluctuating weekly downloads, peaking at around 24K in the week of May 1. Active users showed a steady increase, climbing from 1.58M to 1.78M by the end of June.

My Airtel saw a peak in downloads at approximately 17.5K in early May, but experienced a decline to around 7.5K in early June. The active user count remained relatively stable, fluctuating between 185K and 215K.

Pinterest maintained consistent download numbers, peaking at nearly 14K in the last week of June. Active users hovered around 360K throughout the quarter, with minor fluctuations.

Glovo: Food Delivery and More had a steady download trend, peaking at about 8K in early May but dropping to around 4.6K in early June. Active users remained stable, fluctuating slightly between 130K and 143K.

Yope: Friends' groups experienced a peak in downloads at approximately 21.6K in late April, but saw a significant decline thereafter, reaching around 1.4K by mid-June. Active users showed a steady increase, peaking at about 60K in late April before stabilizing around 42K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.