Top 5 Lifestyle Apps in Egypt: Q2 2023 Performance

In the second quarter of 2023, the lifestyle app category in Egypt saw notable performances from the top 5 applications on a unified platform. Here’s an overview of their trends in downloads, revenue, and active users, based on data provided by Sensor Tower.

Muslim Muna: Quran Azkar Athan experienced a consistent weekly revenue trend, peaking at around $112 in the week of May 22. Weekly downloads showed significant fluctuations, with a notable high of approximately 108K in the last week of March and a steady increase to about 99K by the end of June. Active users saw a gradual decline from around 5.2M in late March to approximately 3.9M by the end of the quarter.

WeMuslim: Athan, Qibla&Quran exhibited a strong upward trend in weekly downloads, starting at around 5K in late March and soaring to approximately 114K by the end of June. Active users followed a similar upward trajectory, beginning at around 4.8K and reaching nearly 137K by the end of the quarter.

Pinterest maintained a steady download rate, with weekly downloads hovering around 58K to 71K. Active user numbers remained relatively stable, ranging from approximately 1.5M to 1.6M throughout the quarter.

Prayer Now : Azan Prayer Times saw varying weekly revenue, peaking at about $273 in late March and stabilizing around $208 by the end of June. Weekly downloads fluctuated, with a high of approximately 73K in late April and a decrease to around 30K by the end of June. Active users showed slight variations, maintaining around 2.8M to 3.3M throughout the quarter.

Al-Quran (Pro) had a significant number of weekly downloads early in the quarter, peaking at around 122K in late March but gradually decreasing to approximately 20K by the end of June. Active users saw a decline from around 311K in late March to approximately 182K by the end of the quarter.

More detailed insights and data can be found on Sensor Tower.