Top 5 Lifestyle Apps in Africa: Q2 2023 Performance Overview

In the second quarter of 2023, the top lifestyle apps in Africa showcased varying trends in downloads, active users, and revenue. Here's a detailed look at the performance of these apps, based on data from Sensor Tower.

Pinterest saw a steady increase in weekly downloads, peaking at approximately 245K in the first week of May. The app maintained a consistent level of active users throughout the quarter, starting at about 6.4M and reaching around 6.5M by the end of June.

Muslim Muna: Quran Azkar Athan experienced fluctuations in weekly downloads, with a high of roughly 208K in the first week of May. Weekly active users showed a gradual decline from 8.8M at the end of March to about 6.7M by the end of June. Revenue for the app remained relatively stable, averaging around $150 per week.

WeMuslim: Athan, Qibla&Quran demonstrated significant growth in weekly downloads, reaching over 208K in mid-June. Active users also saw a notable rise, increasing from approximately 185K at the end of May to nearly 300K by the end of June.

HalaMe-Chat&meet real people showed a strong upward trend in weekly downloads, peaking at around 179K in early June. The app's active user base grew from about 123K at the end of March to nearly 226K in early June. Weekly revenue saw a slight increase, reaching close to $1K by the end of June.

Al-Quran (Pro) had a varied performance in weekly downloads, starting at around 167K at the end of March and dropping to about 26K by the end of June. Active users also decreased from approximately 440K to about 253K over the quarter.

For more detailed insights and data, visit Sensor Tower.