Top 5 Lifestyle Apps in Sweden Q2 2023 Performance

During the second quarter of 2023, the top five lifestyle apps on a unified platform in Sweden showcased interesting trends in their weekly downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw a fluctuating weekly revenue, peaking at approximately $729K at the end of March, and then experiencing a dip to around $505K by the end of April. The app's downloads hovered between 3.6K to 4.8K per week, with a noticeable increase towards the end of June. Active users remained relatively stable, ranging from 238K to 273K throughout the quarter.

Badoo: Dating. Chat. Friends had a consistent performance in terms of revenue, maintaining around $44K to $50K weekly. Downloads for Badoo were steady, varying between 1.5K and 2K. Active users showed slight fluctuations, starting at 81.9K and ending at 82.4K, with a peak of 87.6K in mid-June.

Match : Local Dating App experienced weekly revenue between $13K to $16K, with a noticeable dip in early June. Downloads for Match were stable, ranging from 610 to 975 per week. Active users saw a slight decline, starting at 6.8K and ending at 5.9K by the end of June.

Hinge Dating App: Match & Meet showed a positive trend in revenue, starting at $11.9K and peaking at $22.2K by the end of June. Downloads were relatively stable, ranging from 2.7K to 4.6K, with a peak at the end of June. Active users increased significantly, starting at 33.3K and reaching 45.1K by the end of the quarter.

Bumble Dating App: Meet & Date had a steady revenue flow, varying between $12K to $15K weekly. Downloads ranged from 991 to 1.4K, with a slight increase towards the end of June. Active users showed a gradual increase from 38.4K to 41.2K over the period.

For more detailed insights and trends, visit Sensor Tower.