AI Insights · Timothy · July 2023
Top 5 Lifestyle Apps Performance in New Zealand Q2 2023
Explore the performance of the top 5 lifestyle apps in New Zealand during Q2 2023, including trends in downloads, revenue, and active users.
During the second quarter of 2023, the top 5 lifestyle applications on a unified platform in New Zealand exhibited varying performance patterns in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look at these trends.
Tinder Dating App: Chat & Date experienced a slight decline in weekly revenue, starting from approximately $46K at the end of March and dropping to around $40.5K by the end of June. Weekly downloads showed minor fluctuations, peaking at 2.7K in mid-April and stabilizing around 2.4K towards the end of the quarter. In terms of active users, there was a noticeable decrease from 130.5K at the start of the quarter to 114.5K by the end of June.
Bumble Dating App: Meet & Date saw a decrease in weekly revenue, beginning at approximately $37.6K in late March and ending at about $31.3K by the end of June. Downloads also showed a downward trend, starting at 2K and ending slightly below 2K. Weekly active users, however, exhibited a more stable pattern, fluctuating around 64K to 67K throughout the quarter.
Hinge Dating App: Match & Meet maintained a relatively stable weekly revenue, hovering around $11K to $13K. Downloads peaked at 2.9K in late April and then averaged around 2.5K towards the end of the quarter. Active user numbers remained steady, with a slight increase from 49.8K at the start of the quarter to 51.3K by the end of June.
GCN had a volatile quarter in terms of revenue, with figures ranging from $895 in mid-April to a high of $11K in early May, before settling at around $1.7K by the end of June. Downloads varied significantly as well, starting at 179 and reaching a peak of 771 in early May, before ending the quarter at 286.
Badoo: Dating. Chat. Friends showed a consistent revenue trend, fluctuating between $5.2K and $5.7K throughout the quarter. Downloads remained relatively steady, averaging around 600 per week. The number of active users saw minor variations, ranging from 17.7K to 19.4K.
For more detailed insights and further data, visit Sensor Tower.
