Top 5 Lifestyle Apps Performance in Kenya for Q2 2023

In Q2 2023, the top 5 lifestyle applications in Kenya showcased varying performance metrics in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each app’s performance based on data from Sensor Tower.

Tinder Dating App: Chat & Date experienced a fluctuating trend in weekly revenue, peaking at around $3K in the last week of May. Weekly downloads saw a significant increase mid-quarter, reaching approximately 8.4K at the end of May. The app's weekly active users showed a general upward trend, culminating in about 85K by the last week of June.

Bumble Dating App: Meet & Date demonstrated a steady increase in weekly revenue, peaking at roughly $2.3K in early June. Downloads were more varied, with a notable spike to approximately 3.6K in the last week of June. Active users showed a consistent upward trajectory, reaching close to 78K by the end of the quarter.

OkCupid Dating: Date Singles saw modest weekly revenue increases, peaking at about $411 in late May. Weekly downloads showed a peak of around 4.3K in early April. The app maintained a steady number of active users, averaging around 32K by the end of June.

Muzz: Muslim Marriage & Social had relatively stable revenue, peaking around $340 in mid-April. Weekly downloads fluctuated, with a peak of approximately 250 in late April. Active users remained stable, averaging around 3K throughout the quarter.

AfroIntroductions: Afro Dating showed a steady increase in weekly revenue, peaking at roughly $534 in the last week of June. Weekly downloads remained strong, peaking at around 7.4K in early April. The app's active users experienced significant growth, reaching approximately 11.7K by mid-June.

For more detailed insights and data on these applications, visit Sensor Tower.