AI Insights · Timothy · July 2023
Top 5 Insurance Apps in Colombia - Q2 2023 Performance
Discover the performance trends of the top 5 insurance apps in Colombia during Q2 2023, including weekly downloads and active users.
During the second quarter of 2023, the top 5 insurance apps in Colombia showed varied performance metrics on a unified platform. Here’s a closer look at their weekly downloads and active user trends.
Seguros SURA maintained a robust presence with weekly downloads fluctuating between 7.9K and 10.3K. The app saw the highest downloads in the week of May 29 with 10.3K. Weekly active users remained relatively stable, peaking at around 27.4K in the week of May 29 and ending the quarter with 26.1K.
Bolívar Conmigo experienced a more modest download range, with peaks and troughs throughout the quarter. Downloads reached their highest at 2.9K in the week of April 17 and then tapered off to 1.7K by the last week of June.
APP Conexión Positiva had a steady but low download rate, ranging from 316 to 565 weekly downloads. The highest download count was 565 in the week of April 10, while the lowest was 316 at the beginning of April.
Seguro x KM SURA saw a significant decline in weekly downloads over the quarter. Starting at 602 downloads in late March, the numbers dropped sharply to just 101 in the week of June 19, before a slight uptick to 132 in the final week of June.
Betterfly Benefits also showed varied download performance, with a notable peak of 640 downloads in the week of June 19. The app saw its lowest download count of 43 in the week of April 10, but generally trended upwards throughout the quarter.
The data presented here is sourced from Sensor Tower. For more detailed insights and analysis, visit Sensor Tower.
