AI Insights · Timothy · July 2023
Top 5 Finance Apps in Turkey Q2 2023 Performance
In Q2 2023, the top 5 finance apps in Turkey showed varied performance in terms of weekly downloads and active users. Data from Sensor Tower reveals interesting trends across these apps.
During the second quarter of 2023, the top finance applications in Turkey demonstrated notable performance metrics on a unified platform, combining both iOS and Android data. Below, we examine the weekly downloads and active user trends for the top 5 apps: Hadi, Ziraat Mobil, Garanti BBVA Mobile, Akbank, and MobilDeniz.
Hadi experienced significant fluctuations in weekly downloads, starting from 356K at the end of March and peaking at 629K in the first week of April. The downloads then saw a decline, hitting 118K by the end of June. The active user base for Hadi also showed a strong upward trend, rising from 517K in March to a peak of 2.3M by mid-June, before settling at 1.9M by the end of the quarter.
Ziraat Mobil maintained relatively stable weekly downloads, averaging around 200K per week throughout the quarter, with a slight dip to 133K in the last week of June. Active users for Ziraat Mobil remained consistently high, fluctuating between 11.1M and 12.4M, with a peak in early June.
Garanti BBVA Mobile showed a steady increase in weekly downloads, starting at 128K at the end of March and peaking at 166K in early May. Downloads then saw a gradual decline to 101K by the end of June. The active user base for Garanti BBVA Mobile also exhibited growth, rising from 7.1M in March to a peak of 8.2M in mid-June before ending the quarter at 7.5M.
Akbank had a varied trend in weekly downloads, with a high of 312K at the end of March, followed by fluctuations and a low of 89K by the end of June. The active users for Akbank showed consistent engagement, starting at 4.6M in March and peaking at 4.9M in mid-June, before slightly declining to 4.5M by the end of the quarter.
MobilDeniz saw a peak in weekly downloads at 247K in late April, followed by a decline to 75K by the end of June. The active user base for MobilDeniz remained robust, with a gradual increase from 2.2M in March to a peak of 2.4M in early June, before slightly decreasing to 2.2M by the end of the quarter.
These insights highlight the dynamic nature of the finance app market in Turkey. For more detailed analytics and insights, visit Sensor Tower.
