Top 5 Finance Apps in Ghana - Q2 2023 Performance

In Q2 2023, the top 5 finance apps in Ghana showcased varying performance trends in terms of weekly downloads, revenue, and active users. Below, we delve into the specifics for each app, based on Sensor Tower data.

MoMo from MTN saw substantial weekly downloads, peaking at around 59.3K in the week of June 19. Prior to this peak, downloads fluctuated, with notable highs of 42.2K in mid-June and 32.4K in mid-May. Active users also demonstrated a positive trend, increasing from approximately 109.4K at the end of March to 163.7K by mid-June.

RapidCedi-Credit cash loan experienced a significant decline in weekly downloads over the quarter, starting strong with 64.7K in mid-April but dropping to virtually zero by the end of June. Despite this drop, the app maintained a relatively stable active user base, fluctuating around 244K towards the end of June.

SmatLoan showed a sharp decline in downloads after reaching a high of 70.6K in late April. By mid-May, downloads had dropped to around 13.4K. Unfortunately, no active user data was available for this app.

Ultraloan - mobile cash loan also saw a decline in downloads, starting at 42.2K in early April and dropping to under 1K by the end of June. However, the active user count showed resilience, maintaining a range between 99.9K and 147.4K throughout the quarter.

NewLoan had a notable peak in weekly downloads at 72.1K in early April, but this number dwindled to zero by mid-June. The active user trend remained relatively stable, hovering around 230K to 295K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.