Top 5 Education Apps in New Zealand Q2 2023 Performance

In Q2 2023, the top 5 education apps in New Zealand showed varied performance in terms of downloads, revenue, and active users, with notable trends across the board. According to Sensor Tower data, here’s a closer look at how these apps performed on a unified platform:

Duolingo - Language Lessons saw a steady increase in weekly revenue, peaking at approximately $21K in mid-April and ending the quarter at around $20.6K. Weekly downloads fluctuated slightly, reaching a high of 3.4K in late May. The app maintained a strong user base with weekly active users increasing from 34.8K to 37.8K over the quarter.

PictureThis - Plant Identifier experienced an upward trend in weekly revenue early in the quarter, peaking at $6.7K in mid-April, but saw a decline towards the end, finishing at $4.5K. Weekly downloads peaked at 2.6K in early April, while weekly active users saw a slight decrease from 6.1K to 5.3K throughout the quarter.

Headway: Daily Book Summaries showed a significant increase in weekly revenue, starting at $2.9K in late March and reaching $5.6K by the end of June. Weekly downloads were relatively stable, with a slight peak at 2.4K in mid-April. The app’s weekly active users saw a modest increase from 4.7K to 5.1K over the quarter.

Kahoot! Play & Create Quizzes had a consistent performance in terms of weekly revenue, fluctuating around $600 throughout the quarter. Weekly downloads were highest at 1.7K in mid-May, and weekly active users showed a stable trend, ending the quarter at 5K.

Minecraft Education experienced a steady increase in weekly downloads, peaking at nearly 1.7K in the last week of June. The app also saw a gradual rise in weekly active users, starting at 3.1K in late March and reaching 3.8K by the end of the quarter.

These insights highlight the dynamic nature of the education app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.