AI Insights · Timothy · July 2023
Top 5 Education Apps in New Zealand Q2 2023 Performance
Explore the performance of the top 5 education apps in New Zealand during Q2 2023, including trends in downloads, revenue, and active users.
The second quarter of 2023 saw significant activity in the education app sector in New Zealand. Here we break down the performance of the top 5 education apps on a unified platform, based on data from Sensor Tower.
Duolingo - Language Lessons experienced a steady increase in weekly revenue, peaking at around $21K in mid-April and maintaining a consistent range between $19K and $20K for the rest of the quarter. Weekly downloads showed a slight increase, starting at 2.7K in late March and reaching a high of 3.3K by the end of May. Active users fluctuated but generally trended upwards, from 34.8K in late March to 38K by the end of June.
Reading Eggs - Learn to Read saw weekly revenue grow from $5.9K at the end of March to a peak of $7.9K in mid-June. Weekly downloads remained relatively stable, with a slight increase from 1K in early April to about 1.3K by the end of June. Active users also showed an upward trend, starting at 7.6K in late March and rising to 8.3K by the end of June.
PictureThis - Plant Identifier showed variable revenue, peaking at $6.7K in mid-April and then declining to $4.5K by the end of June. Weekly downloads followed a similar pattern, starting at 1.9K and peaking at 2.6K in early April before stabilizing around 1.7K. Active users saw an initial increase, peaking at 6.7K in early April, before stabilizing around 5.3K by the end of June.
Simply Piano: Learn Piano Fast experienced a peak in weekly revenue of $6.3K in late April, with fluctuations throughout the quarter, ending at around $5.2K. Weekly downloads varied, peaking at 1.2K in mid-June. Active users showed a consistent increase, starting at 2.3K in late March and reaching 3.1K by the end of June.
Headway: Daily Book Summaries saw a notable rise in weekly revenue, peaking at $6.4K in late May. Weekly downloads fluctuated, peaking at 2.4K in early April before settling around 1.3K. Active users remained relatively stable, with a slight increase from 4.7K in late March to just over 5.1K by the end of June.
These trends highlight the dynamic nature of the education app market in New Zealand. For more detailed insights and data, visit Sensor Tower.
