Top 5 Education Apps in Madagascar Q2 2023 Performance

During the second quarter of 2023, the education app market in Madagascar saw various trends in downloads, revenue, and active user engagement. Here’s a detailed look at the performance of the top 5 education apps on a unified platform, combining data from both iOS and Android.

Duolingo - Language Lessons experienced fluctuations in weekly revenue, peaking at around $322 in mid-April and ending the quarter with approximately $276. Weekly downloads showed an upward trend, notably reaching 3K in the week of May 8. However, weekly active users declined from 20.3K at the beginning of the quarter to about 15.4K by the end of June.

For Babbel - Language Learning, weekly revenue saw a significant spike to $301 in late May, despite some weeks showing no revenue. Downloads remained relatively low but steady, with a peak of 43 downloads in early May. Active users gradually increased, reaching 50 by mid-June.

Toca Boca World showed a stable revenue stream with a notable peak at $249 in the first week of May. Downloads fluctuated, with a high of 187 in early April and a resurgence to 177 by the end of June. Active users increased steadily, peaking at 1.1K in the final week of June.

PictureThis - Plant Identifier demonstrated a consistent rise in revenue, reaching $91 in late May. Downloads were modest, peaking at 52 in early May. Active users saw a general upward trend until the end of May, after which a decline was observed, finishing the quarter with just 10 active users.

LinkedIn Learning had a remarkable spike in revenue to $288 in late May, while other weeks showed minimal revenue. Downloads peaked at 71 in early April, and active users remained relatively stable, ending the quarter with 86 active users.

These insights reflect the dynamic landscape of education apps in Madagascar for Q2 2023. For more detailed analysis and data, visit Sensor Tower.