AI Insights · Timothy · July 2023
Top 5 Dating Apps in Nigeria Q2 2023: Performance Review
Explore the performance of the top 5 dating apps in Nigeria during Q2 2023, including trends in downloads, revenue, and active users.
During the second quarter of 2023, the top five dating apps in Nigeria saw interesting trends across downloads, revenue, and active users. Here’s a detailed look at how each app performed, based on data from Sensor Tower.
Dating and Chat - SweetMeet experienced a steady weekly revenue, peaking at around $320 in mid-April, and saw a slight decline to $223 by the end of June. Weekly downloads fluctuated, reaching a high of approximately 44K in the week of May 15 and a low of about 28K in mid-June. Weekly active users showed an upward trend, growing from around 200K at the end of March to nearly 239K by the end of June.
Dating and Chat - Evermatch had a relatively stable revenue, with a peak of $193 in late May. The app saw a downward trend in downloads, starting at around 18K in late March and dropping to nearly 10K by the end of June. Active users also declined, from about 24K in late March to just under 18K by the end of the quarter.
Tinder Dating App: Chat & Date maintained a strong revenue stream, peaking at around $6K in late May. Downloads were relatively stable, with notable peaks at approximately 18K in late April and 17K in mid-May. Active users hovered around 400K throughout the quarter, showing a slight increase towards the end of June.
Dating and Chat - iHappy saw consistent revenue, with minor fluctuations around $120. Downloads spiked significantly to about 14K at the end of June, up from a low of 8K in early June. Active users saw a dip in May but recovered to around 118K by the end of June.
MeetMe: Chat & Meet New People showed a peak in revenue of $375 in mid-April. Downloads peaked at nearly 15K in early April and saw another high of approximately 14K in mid-June. Active users saw a peak of around 30K in mid-April but gradually declined to about 21K by the end of June.
For more detailed insights, visit Sensor Tower.