AI Insights · Timothy · July 2023
Top 5 Dating Apps Performance in Kenya Q2 2023
Discover how the top 5 dating apps performed in Kenya during Q2 2023, with insights on weekly downloads, revenue, and active users. Data provided by Sensor Tower.
In the second quarter of 2023, the performance of the top 5 dating applications in Kenya showed noticeable trends in downloads, revenue, and active users. Below is a detailed breakdown of each app's performance based on data from Sensor Tower.
Dating and Chat - SweetMeet saw a gradual decline in weekly downloads, starting from around 25K at the beginning of the quarter and dropping to just under 7K by the end of June. Weekly revenue exhibited a more stable pattern, peaking at $51 in mid-April and fluctuating around $20-$40 for most of the quarter. Active users remained relatively steady, with a dip in early June but recovering to over 42K by the end of the quarter.
The Tinder Dating App: Chat & Date maintained a consistent weekly download rate, hovering around 7K-8K, with a slight increase to 8K in late June. Weekly revenue was robust, ranging between $2.1K and $3K, and peaked at $3K in late May. Active users showed strong engagement, starting at 76K and ending the quarter with an impressive 85K.
Yope: Friends' groups experienced a significant drop in weekly downloads from 21K in late April to just over 2K by the end of June. Despite zero revenue reported, the app's weekly active users remained relatively stable, peaking at 60K in late April and then stabilizing around 42K-45K towards the end of the quarter.
AfroIntroductions: Afro Dating showed a consistent pattern in weekly revenue, ranging between $340 and $530, with a peak of $534 in the final week of June. Weekly downloads were relatively stable, fluctuating between 4K and 7K. Active users saw a significant increase in June, reaching over 11K, up from around 7K at the start of the quarter.
InternationalCupid: Dating had a varied performance in weekly downloads, starting at 2.4K and peaking at nearly 5K in mid-June. Revenue remained modest but consistent, with a high of $147 in the last week of June. Active users showed a positive trend, increasing from 9K to 16K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
