AI Insights · Timothy · July 2023
Top 5 Dating Apps Performance in Brazil for Q2 2023
In Q2 2023, the top 5 dating apps in Brazil showed varied performance trends in weekly downloads, revenue, and active users. Detailed insights from Sensor Tower reveal the dynamics of these apps on a unified platform.
In the second quarter of 2023, the top five dating apps in Brazil experienced diverse trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the performance of these apps, with data provided by Sensor Tower.
Tinder Dating App: Chat & Date saw its weekly revenue fluctuate, peaking at approximately $373K during the last week of March and then varying around $300K for the remainder of the quarter. Weekly downloads were relatively stable, generally hovering around 120K but spiking to nearly 135K in the final week of June. The app maintained a robust user base, with weekly active users ranging from 4.6M to 4.7M.
Badoo: Dating. Chat. Friends experienced a consistent weekly revenue stream, averaging around $52K to $55K throughout the quarter. Downloads showed a slight dip mid-quarter but rebounded to around 95K by the end of June. Weekly active users saw a notable increase in early April, peaking at nearly 4M, before settling back to about 3.55M by quarter's end.
iwee demonstrated a positive trend in weekly revenue, starting at $6.7K at the end of March and climbing to over $11K by the end of June. Downloads also showed an upward trajectory, peaking at around 98K in mid-May. The app's active user base grew steadily, reaching nearly 200K by the last week of June.
Dating and Chat - Evermatch had a modest weekly revenue performance, generally under $1K, with minor fluctuations throughout the quarter. Weekly downloads peaked at about 78K at the end of May. Active users showed a significant increase, growing from around 61K in late March to over 147K by the end of May, before slightly declining in June.
Litmatch - Make new friends experienced some variability in weekly revenue, with a peak of approximately $5K in early June. Downloads fluctuated, reaching a high of about 61K in early April before settling around 45K by the end of June. The app’s active users showed a slight decline from approximately 75K in early April to about 67K by the end of the quarter.
These insights illustrate the dynamic nature of the dating app market in Brazil, with each app showing unique trends in downloads, revenue, and user engagement. For more detailed insights and data, visit Sensor Tower.
