Top 5 Apparel Apps in South Africa Q2 2023 Performance

In Q2 2023, the top 5 apparel applications in South Africa showcased varied performance trends across weekly downloads and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

SHEIN - Shopping Online saw a significant upward trend in weekly downloads, starting at around 34.9K in late March and peaking at approximately 271.9K by mid-June. Active users also followed a positive trajectory, growing from 649.6K to 828K over the quarter.

adidas: Shop Shoes & Clothing experienced modest growth in downloads, with numbers fluctuating around 10K to 13K weekly, and hitting a high of 19.5K in mid-April. Active users increased steadily from 29.7K in late March to 47.4K by the end of June.

Nike: Shoes, Apparel, Stories maintained a stable download rate, mostly hovering between 8K and 11K weekly, with a slight peak at 11.9K in late April. Active users remained relatively consistent, fluctuating around 45K to 48K throughout the quarter.

MyRunway SA Fashion Shopping showed varied download numbers, starting at around 13K in late March, dipping to 4.1K in mid-April, and rebounding to 13.4K by the end of June. Active users saw a similar pattern, starting at 37.3K, dipping to 24.9K, and rising to 42.2K.

G-STAR - Premium Denim had a more stable performance with weekly downloads ranging from 6.3K to 9.1K, and active users slightly increasing from 15.1K to 17.1K during the quarter.

For more detailed insights and data, visit Sensor Tower.