AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance in Uruguay for Q2 2023
Explore the performance of the top 5 apparel apps in Uruguay during Q2 2023, including trends in downloads, active users, and revenue.
During the second quarter of 2023, the top 5 apparel apps in Uruguay demonstrated varied performance in terms of weekly downloads and active users. Here’s a detailed look at each app's metrics based on data from Sensor Tower.
SHEIN - Shopping Online saw a decline in weekly downloads from 2.8K to 1.5K in May but rebounded to approximately 2.3K by the end of June. Active users for the app increased steadily from around 34.2K to 37.3K over the quarter.
ZARA experienced a significant spike in downloads during the week of June 19, reaching 5.1K, before dropping to 702 by the end of the month. Active users also showed a notable increase to 10.2K in mid-June but decreased to 6.8K by the end of the quarter.
CIDER - Clothing & Fashion had a positive trend in downloads, growing from 121 in late March to 431 in mid-June. Active users followed a similar upward trend, rising from 338 to 772 over the same period.
FARFETCH - Shop Luxury Fashion showed fluctuations in downloads, peaking at 366 in early June and dropping to 137 by the end of the month. Active users peaked at 529 in early June but declined to 311 by the end of the quarter.
Whering: Your Digital Closet maintained a relatively stable download rate, with a notable peak of 370 in mid-June. Active users remained consistent, fluctuating around the 950 mark but peaking at 1.1K in mid-June.
For more insights and detailed analytics, visit Sensor Tower.
