AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Turkey Q2 2023: Performance Analysis
Explore the performance of the top 5 apparel apps in Turkey during Q2 2023, featuring download and active user trends.
In Q2 2023, the top 5 apparel applications in Turkey demonstrated varying performance metrics in terms of weekly downloads and active users, as reported by Sensor Tower.
Trendyol: Fashion & Trends saw a gradual decline in weekly downloads, starting at 254K in late March and dropping to 173K by the end of June. Active users showed fluctuations, peaking at 24.6M in late April but eventually declining to 22.2M by the end of the quarter.
DeFacto - Clothing & Shopping experienced an initial surge in weekly downloads, reaching 134K in mid-April, before stabilizing around 35K-71K towards the end of June. Active users followed a similar pattern, with a peak of 540K in mid-April and a subsequent decline to 343K by the end of the quarter.
ZARA had a notable spike in weekly downloads mid-June, reaching 127K, before dropping to 25K by the end of the month. Active users also peaked at 330K in mid-June but fell to 230K by the end of June.
adidas: Shop Shoes & Clothing maintained steady weekly downloads around 17K-45K throughout the quarter. Active users showed slight fluctuations, peaking at 250K in mid-April and stabilizing at around 230K by the end of June.
Nike: Shoes, Apparel, Stories displayed a consistent decrease in weekly downloads, from 41K in early April to approximately 18K by late June. Active users varied throughout the quarter, peaking at 261K in early April and ending at 218K in the last week of June.
For more detailed insights and data, visit Sensor Tower.
