AI Insights · Timothy · July 2023
Top 5 Apparel Apps in South America Q2 2023 Performance
Explore the performance trends of the top 5 apparel apps on a unified platform in South America during Q2 2023, based on Sensor Tower data.
During the second quarter of 2023, the top 5 apparel applications in South America saw varying trends in weekly downloads and active users. Here is a closer look at their performance:
SHEIN - Shopping Online experienced consistent download numbers throughout the quarter, starting at approximately 1.25M in late March and peaking at around 1.45M in mid-May. Weekly active users showed a steady increase from 20.7M at the beginning of the quarter to a peak of 25.8M in late May, before slightly declining to 24M by the end of June.
adidas: Shop Shoes & Clothing saw a steady rise in weekly downloads, beginning with 70.6K in late March and reaching 141.4K by the end of June. The app's weekly active users also increased from 1.04M to 1.27M over the same period.
Lojas Renner - Comprar Roupas displayed a mixed trend in weekly downloads, peaking at 105.9K in mid-April and closing the quarter at around 69.1K. The app's weekly active users fluctuated, starting at 1.54M in late March and peaking at 1.92M in early May, before ending the quarter at 1.67M.
C&A Pay showed a gradual increase in downloads, beginning at 46.6K in late March and peaking at 78K in early May, before dropping to 45.9K by the end of June. Its weekly active users also increased from 547.9K to 677.3K throughout the quarter.
Riachuelo – Comprar roupas had a steady rise in weekly downloads, starting at 40.1K in late March and reaching 60.9K by mid-June, before slightly declining to 51.5K at the end of the quarter. The app's weekly active users increased from 643.9K to a peak of 803K in early June, ending the quarter at 719.6K.
These insights, based on Sensor Tower data, provide a snapshot of the performance trends for top apparel apps in South America during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.
