Top 5 Apparel Apps on Unified Platform in Sweden Q2 2023

In the second quarter of 2023, the top 5 apparel applications in Sweden demonstrated diverse trends in weekly downloads and active user engagement. Here’s a closer look at their performance:

SHEIN - Shopping Online saw a notable increase in weekly downloads, starting from around 11.9K at the end of March and peaking at 21.7K in the week of May 22. The app's weekly active users also exhibited growth, beginning at approximately 367K and reaching a high of 487K in early June before stabilizing around 467K by the end of the quarter.

H&M - we love fashion experienced fluctuations in downloads, with a significant spike to 17.5K in the first week of June. The active user base remained relatively stable, averaging around 138K, with minor increases and decreases throughout the quarter.

Zalando – Online fashion showed a steady pattern in weekly downloads, maintaining figures around 5.5K to 9.5K. Active users hovered around 180K, with a minor dip in mid-May followed by a recovery to 178K by the end of June.

LightInTheBox had consistent weekly downloads, peaking at 6.8K in mid-May but dropping to 2.5K by the end of June. Active users showed a gradual increase from 21K to a peak of 26K in early June, before slightly declining to 22K by the quarter's end.

CIDER - Clothing & Fashion demonstrated strong growth in downloads, starting at 1.8K in late March and reaching 7.6K in early June. The app's active users also saw a significant increase, beginning at 7.3K and peaking at 17.2K in early June, before settling at around 15.2K by the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.