AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance on Unified Platform in Romania, Q2 2023
Discover how the top 5 apparel apps performed in Romania during Q2 2023, with insights on downloads and active users.
In Q2 2023, the top 5 apparel apps in Romania showcased varying performance trends across downloads and active users. Here is a detailed look at their performance:
SHEIN - Shopping Online consistently led the charts with weekly downloads ranging from approximately 60K to 87K. The app saw a slight dip in early May but regained momentum, closing the quarter with around 68K downloads. Active users for SHEIN - Shopping Online saw a significant upward trend, starting at 346K and peaking at over 513K by mid-June, before settling at around 442K.
ABOUT YOU Online Fashion Shop experienced fluctuating weekly downloads, with numbers dropping from 29K in late March to around 13K by the end of June. Active users also showed a downward trend, starting at 177K and decreasing to about 126K by the end of the quarter.
Zalando – Online fashion maintained a steady download rate, ranging from 11K to 16K throughout the quarter. However, active users for the app showed a gradual decline from 322K in late March to approximately 275K by the end of June.
Reserved had a varied performance in downloads, starting at 21K in late March and dropping to around 8K by the end of June. Active users saw minor fluctuations, starting at 66K and ending the quarter at approximately 64K, with peaks and troughs in between.
efootwear.eu online shoe store showed a consistent performance in downloads, ranging from 5K to 10K. Active users saw a slight decline from 70K in late March to around 62K by the end of June, with minor fluctuations throughout the quarter.
These insights highlight the dynamic nature of user engagement and app performance in the apparel category. For more detailed analytics and insights, visit Sensor Tower.
