Top 5 Apparel Apps Performance in Portugal, Q2 2023

In Q2 2023, the top 5 apparel apps in Portugal showcased varied performance metrics on a unified platform. The data, provided by Sensor Tower, reveals insights into weekly downloads, active users, and revenue trends for these leading applications.

SHEIN - Shopping Online maintained a consistent presence with downloads ranging between 21K and 34K per week. The app saw a peak in downloads at approximately 34K during the week of May 29. Active users showed a steady increase from around 513K at the end of March to approximately 681K in early June, before stabilizing around 650K by the end of the quarter.

ABOUT YOU Online Fashion Shop experienced fluctuating download numbers, peaking at 8.5K in early May and dipping to around 5.1K in late May. Active users remained relatively stable, starting at 110K in late March and ending at approximately 105K by the end of June.

Nike: Shoes, Apparel, Stories showed a moderate download trend with weekly figures ranging from 4.6K to 6.5K. Active users hovered around 93K throughout the quarter, with minor fluctuations.

ZARA demonstrated a notable spike in downloads, reaching 12K in mid-June, while other weeks saw numbers between 3.4K and 5.1K. Active users saw a peak in mid-June at 66K, up from around 56K at the beginning of the quarter.

LightInTheBox had a varied download pattern, starting at 5.8K in late March and dropping to 2.6K by the end of June. Active users showed a slight decline, beginning at 20K and ending at approximately 17K by the quarter's close.

For more in-depth insights and data, visit Sensor Tower.