Top 5 Apparel Apps in Oceania: Q2 2023 Performance

In the second quarter of 2023, the top 5 apparel apps in Oceania demonstrated varying performance trends in terms of downloads and active users. Data from Sensor Tower reveals insights into the weekly metrics for these popular apps.

SHEIN - Shopping Online maintained a relatively stable trend in weekly downloads, hovering around the 40K mark with a slight peak at 43.7K in mid-April. The app also saw a significant increase in weekly active users, growing from 781K at the end of March to over 940K in early June.

Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, peaking at 27.7K in late April and ending the quarter with 24.2K. Active users for the app ranged from 142K to 175K throughout the quarter, with a noticeable increase towards the end of June.

CIDER - Clothing & Fashion had varying weekly downloads, reaching a high of 13.3K in mid-April and a low of 6.5K in early May. Weekly active users for CIDER also fluctuated, peaking at 37.8K in mid-May and maintaining around 35K towards the end of June.

UNIQLO AU showed consistent weekly downloads, with numbers ranging from 7.2K to 10K. The app's active users steadily increased from 61.3K at the end of March to over 71.6K by the end of June.

adidas: Shop Shoes & Clothing saw a significant spike in weekly downloads in late May, reaching 18.3K. Active users also saw a notable increase, peaking at 48.2K in late May before stabilizing around 26.5K by the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.