Top 5 Apparel Apps in New Zealand: Q2 2023 Performance Review

In the second quarter of 2023, the top 5 apparel apps in New Zealand demonstrated varied performance in terms of weekly downloads and active users. Here’s a closer look at their performance:

SHEIN - Shopping Online saw a steady decline in weekly downloads, starting from approximately 7.9K in late March and dropping to around 6K by the end of June. The app's weekly active users also saw a slight decrease, beginning at 115.7K and ending at about 110.3K.

Nike: Shoes, Apparel, Stories experienced fluctuations in weekly downloads, peaking at 3.3K in late April and then dipping to around 1.5K in mid-June before rising again to 2.4K by the end of the quarter. The app’s weekly active users showed a general upward trend, starting at 14K and reaching 16.1K by the end of June.

Glassons had a more stable performance in terms of downloads, with numbers ranging between 900 and 1.7K throughout the quarter. The weekly active users remained relatively consistent, hovering around 10.5K to 11K.

JD Sports showed a positive trend in weekly downloads, increasing from 1K in late March to 1.6K by late May, before a slight decline to 1.2K by the end of June. The app’s weekly active users saw a gradual increase, moving from 5.6K to 6.1K over the quarter.

CIDER - Clothing & Fashion experienced growth in weekly downloads, starting at 923 in late March and rising to 1.5K by the end of June. The app's weekly active users also increased significantly, from 2.2K to 3.4K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.