AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance in Norway, Q2 2023
In Q2 2023, the top apparel apps in Norway, including SHEIN, Zalando, H&M, LightInTheBox, and CIDER, exhibited diverse trends in downloads and active users. Data from Sensor Tower highlights key performance metrics.
The second quarter of 2023 saw interesting trends in the performance of the top five apparel applications in Norway. The data, provided by Sensor Tower, covers both iOS and Android platforms and offers insights into weekly downloads and active users.
SHEIN - Shopping Online had a noticeable increase in weekly downloads, starting from 3.1K at the end of March and peaking at around 5.3K by the end of May. Weekly active users also showed growth, moving from 59.4K in late March to a high of approximately 67.9K by the end of June.
Zalando – Online fashion demonstrated a steady performance in downloads, with a high of 4.7K in mid-April and maintaining figures around 3.4K to 4K towards the end of the quarter. Active users remained relatively stable, fluctuating between 101K and 111K throughout the period.
H&M - we love fashion saw a significant spike in downloads, reaching 6.3K in early June from a low of 2.1K in early April. Weekly active users showed a consistent upward trend, starting at 78.5K in late March and ending the quarter at 84.2K.
LightInTheBox had a moderate increase in downloads, peaking at about 3.9K in mid-June before dropping to 1.5K by the end of the month. Active users increased from 10.1K in late March to a peak of around 13.9K in mid-June.
CIDER - Clothing & Fashion experienced a sharp rise in downloads, particularly in early June where figures reached 4.5K. Active users also increased significantly, starting at 3.5K in late March and peaking at 9.1K by early June.
These numbers provide a snapshot of the dynamic market for apparel applications in Norway. For more detailed insights and data, visit Sensor Tower.
