Top 5 Apparel Apps in Nigeria Q2 2023 Performance

During the second quarter of 2023, the top 5 apparel applications in Nigeria exhibited varied performance trends in terms of weekly downloads and active users. Here is a detailed look at each app's performance based on Sensor Tower data.

SHEIN-Shopping Online saw a notable increase in weekly downloads, starting at 5.1K in late March and peaking at 9.5K in late May. Active users also followed an upward trajectory, beginning at 56.6K and reaching a high of 73.5K by mid-June.

Lyst: Shop Fashion Brands experienced fluctuating weekly downloads, with a significant rise in the last week of June, reaching 5.3K. Active users increased steadily from 8.8K to 15.2K over the quarter, indicating growing user engagement.

AfroMode: outfits inspiration recorded moderate weekly downloads, peaking at 1.9K in mid-June. However, the app’s downloads dropped significantly to 731 by the end of June.

Ankara styles 2023 saw a dramatic increase in weekly downloads, especially in late May, reaching a high of 3.6K. This was followed by a decline, settling at 929 in the last week of June.

FARFETCH - Shop Luxury Fashion displayed consistent growth in weekly downloads, peaking at 1.7K in mid-May. Active users also saw a rise from 1.9K to 3K during the quarter, showcasing steady user interest.

For more detailed insights and data, visit Sensor Tower.