Top 5 Apparel Apps Performance in Mexico Q2 2023

In Q2 2023, the top 5 apparel applications in Mexico demonstrated notable trends in weekly downloads and active users. Here’s a detailed look at their performance:

SHEIN - Shopping Online saw a strong performance in weekly downloads, starting at around 381K at the end of March and peaking at approximately 761K in late May. Active users also showed consistent growth, beginning at 4.7M and reaching over 6.2M by the end of June.

Nike: Shoes, Apparel, Stories experienced steady weekly downloads, starting at 82K and peaking at nearly 120K in late May. The app's active users hovered around 688K to 744K throughout the quarter, indicating a stable user base.

adidas: Shop Shoes & Clothing had variable weekly downloads, with a high of approximately 71K in early May and a low of around 28K at the end of March. Active users fluctuated between 296K and 399K, showing some volatility but generally maintaining a strong presence.

FARFETCH - Shop Luxury Fashion showed a mixed trend in weekly downloads, peaking at about 29K in late June after a low of 15K in mid-May. Active users ranged from 52K to 66K, indicating a gradual increase over the quarter.

H&M - we love fashion saw consistent weekly downloads, starting at 16K and peaking at around 22K in mid-June. The app's active users showed a steady upward trend, beginning at 345K and reaching nearly 382K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics on app performance, visit Sensor Tower.