AI Insights · Timothy · July 2023
Performance of Top 5 Apparel Applications on Unified Platform in Malta Q2 2023
Discover the performance trends of the top 5 apparel applications in Malta for Q2 2023, including download and active user metrics.
During Q2 2023, the top 5 apparel applications in Malta showed varying performance trends in terms of weekly downloads and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a noticeable increase in weekly downloads. Starting from approximately 1.4K downloads in late March, the app saw a consistent rise, peaking at around 2.9K in the week of June 19. The downloads slightly dropped to 2.5K by the end of June.
JD Sports had a more erratic download trend. The app began the quarter with 190 downloads, fluctuating throughout the period and reaching a high of 362 downloads in the week of June 19, before settling at 295 downloads by the last week of June.
ASOS - Discover Fashion Online maintained a relatively stable download rate with minor fluctuations. Starting from 180 downloads in late March, the app saw a slight increase to 235 downloads in early May but ended the quarter with a modest 165 downloads in the last week of June.
Lyst: Shop Fashion Brands showed a downward trend in weekly downloads initially, starting at 307 downloads in late March and dropping to 151 downloads by early June. However, the app saw a rebound in the latter part of the quarter, peaking at 216 downloads in the week of June 19.
ZARA exhibited a significant spike in downloads mid-quarter. The app started with 189 downloads in late March, remained relatively steady, and then surged to 538 downloads in the week of June 19. The downloads declined to 168 in the final week of June.
These insights highlight the diverse performance of these top apparel apps in Malta during Q2 2023. For a more detailed analysis, visit Sensor Tower.