AI Insights · Timothy · July 2023
Top 5 Apparel Apps in the Middle East Q2 2023: Performance Insights
Discover the performance trends of the top 5 apparel apps in the Middle East during Q2 2023, based on Sensor Tower data.
The second quarter of 2023 saw notable trends in the performance of the top 5 apparel apps on a unified platform in the Middle East. Based on data from Sensor Tower, here’s a detailed look at their weekly downloads and active user metrics.
SHEIN - Shopping Online showed a remarkable growth in weekly downloads, starting with 257K in late March and peaking at 935K in the first week of June. The active user base also expanded from 5.6M in the last week of March to 6.6M in early June, indicating a strong user engagement throughout the quarter.
Namshi - We Move Fashion experienced a more fluctuating trend. Weekly downloads saw a slight decline from 57K at the end of March to 20K by the end of June. Active users mirrored this trend, decreasing from 300K to 230K over the same period.
Styli-Online Fashion Shopping exhibited a mix of rises and falls. Downloads began at 49K in late March, dipped to 15K by late June, while active users saw a drop from 134K to 92K in the same timeframe.
adidas: Shop Shoes & Clothing maintained a relatively stable performance. Weekly downloads ranged from 17K to 38K, with minor fluctuations. Active users remained steady, fluctuating between 150K and 180K throughout the quarter.
ZARA also showed consistent trends. Weekly downloads varied between 15K and 37K, while active users ranged from 146K to 194K, reflecting steady user engagement.
For more insights and detailed analytics, visit Sensor Tower.
