Top 5 Apparel Apps in Madagascar Q2 2023

During the second quarter of 2023, the top 5 apparel apps in Madagascar showed varied performance in terms of downloads and active users, according to Sensor Tower data. Here’s a closer look at how these apps fared:

SHEIN-Shopping Online experienced a significant growth in downloads and active users. Weekly downloads increased from 404 in late March to a peak of 1.2K by the end of June. Active users followed a similar upward trajectory, rising from 2.3K to 3.8K over the same period.

AfroMode: outfits inspiration saw fluctuating download numbers, starting with 44 downloads in late March and dropping to 16 by the end of June. Despite the variations, the app maintained a presence in the market throughout the quarter.

Zara had a relatively stable performance with its weekly downloads ranging from 10 to 33. Active users showed a slight decline from 508 at the beginning of the quarter to 422 by the end.

Myntra - Fashion Shopping App had consistent download numbers, fluctuating slightly between 12 and 21 downloads per week. Active users remained relatively steady, starting at 264 and ending at 249.

Soni Fashion - 1Gram Jewellery showed a gradual increase in both downloads and active users. Weekly downloads grew from 13 in late March to 24 in mid-June before settling at 15. Active users saw an upward trend, rising from 44 to a peak of 71 before ending the quarter at 62.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.