Top 5 Apparel Apps in Latin America for Q2 2023

Throughout Q2 2023, the top 5 apparel applications in Latin America showed varying trends in weekly downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online experienced notable fluctuations in weekly downloads. Starting the quarter with around 1.7M downloads, the app saw a peak of approximately 2.2M in mid-May. Weekly active users also showed a consistent increase, reaching over 33M by the end of May before slightly declining to around 32M by the end of June.

adidas: Shop Shoes & Clothing maintained a steady upward trend in weekly downloads, beginning at nearly 98K and rising to about 188K by the end of the quarter. Active users reflected this growth, increasing from around 1.3M in late March to over 1.6M by the end of June.

Nike: Shoes, Apparel, Stories showed a stable performance in weekly downloads, starting at 82K and peaking at around 119K at the end of May. Active users for Nike's app also demonstrated a steady pattern, growing from approximately 688K in late March to 728K by the end of June.

ZARA had a remarkable spike in downloads in mid-June, reaching over 200K, although this was followed by a significant drop to 71K by the end of June. The number of active users saw a similar pattern, with a notable increase to nearly 495K in mid-June before settling at around 432K by the end of the month.

C&A Pay saw a consistent increase in weekly downloads early in the quarter, peaking at 78K in early May before declining to approximately 45K by the end of June. Active users showed a steady rise throughout the quarter, reaching a high of around 677K in mid-June before slightly dropping to about 606K by the end of the period.

For more detailed insights and data, visit Sensor Tower.