AI Insights · Timothy · July 2023
Top 5 Apparel Apps in Kenya: Q2 2023 Performance
Discover the performance of the top 5 apparel applications in Kenya during Q2 2023, with insights on weekly downloads and active users.
In Q2 2023, the top 5 apparel applications in Kenya showcased varied performance trends. Below is a detailed look at their weekly downloads and active user metrics.
SHEIN - Shopping Online experienced significant growth in weekly downloads, beginning at around 2.9K in late March and peaking at 6.6K in mid-June. Active users also rose steadily, starting at approximately 30.7K and climbing to almost 39.1K by the end of June.
ZARA saw a fluctuating download pattern, starting with nearly 2K downloads at the end of March, dipping to around 649 in late May, and then surging to 2.1K by the last week of June. Active users increased modestly from 7.7K to 9.7K over the quarter.
Fashion Nova - Online Shopping had a steady download rate, beginning at around 1K downloads in late March and spiking to 2K by the end of June. Active users showed a similar trend, starting at approximately 8.9K and rising to nearly 10K by the end of the quarter.
Bellewholesale maintained a relatively stable download rate, with figures fluctuating around the 400-1.4K mark. Active users showed a slight increase, starting at 1.8K and reaching 1.7K by the end of June.
CIDER - Clothing & Fashion demonstrated a gradual increase in downloads, starting at 382 in late March and peaking at 1.8K by the end of June. Active users also saw a marked increase, beginning at around 2K and reaching nearly 3.8K by the end of the quarter.
For more detailed insights and analytics on these and other applications, visit Sensor Tower.
