Top 5 Apparel Apps in Italy Q2 2023 Performance

The second quarter of 2023 showcased interesting trends in the performance of the top 5 apparel apps on a unified platform in Italy. Here’s a closer look at how these apps fared in terms of weekly downloads and active users.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at around 120K in mid-May. Despite fluctuations, the app saw a consistent base of weekly active users, starting at approximately 4.4M at the end of March and reaching around 5.6M by the end of June.

Zalando – Online fashion had a steady performance in weekly downloads, with a notable increase from 35.5K in early April to around 43.8K by mid-June. The app's weekly active users remained relatively stable, hovering around 1.1M throughout the quarter.

Nike: Shoes, Apparel, Stories saw its weekly downloads fluctuate, peaking at approximately 31.9K in mid-April. The weekly active users for the app showed some variation, with a notable rise to about 507K in early May and ending the quarter at around 453K.

ZARA experienced a slight decline in weekly downloads, starting from 23.1K at the end of March and dropping to approximately 16K by late June. The app's weekly active users showed an interesting trend, with a spike to about 365K in mid-June, before stabilizing at around 310K by the end of the quarter.

LightInTheBox had varying weekly downloads, peaking at around 24K in mid-May. Active users remained stable, starting at approximately 75K at the end of March and closing the quarter at around 71.9K.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be found.