Top 5 Apparel Apps in Ireland Q2 2023 Performance

In Q2 2023, the top 5 apparel apps in Ireland demonstrated a range of performance trends across downloads and active users. Let's dive into the numbers for SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, PrettyLittleThing, LightInTheBox, and ASOS - Discover Fashion Online.

SHEIN - Shopping Online

Weekly downloads of SHEIN - Shopping Online saw a significant peak in early May with approximately 15K and later settled around 13K to 14K mid-quarter. Active users increased steadily from around 235K at the end of March to nearly 300K by the end of June.

Nike: Shoes, Apparel, Stories

Nike: Shoes, Apparel, Stories exhibited a stable trend in weekly downloads, averaging around 2.5K to 3K throughout the quarter. Active users fluctuated, starting at 43K in late March and reaching up to 51K in early May, before stabilizing around 45K by the end of June.

PrettyLittleThing

PrettyLittleThing experienced a gradual decline in weekly downloads from 2.3K in late March to around 1.7K by the end of June. Active users showed a slight overall increase, peaking at 12K mid-June before settling at approximately 11K.

LightInTheBox

Weekly downloads for LightInTheBox varied, with a high of 2.6K in mid-June and a low of 1.1K at the end of June. Active users demonstrated a similar pattern, peaking at 10K in mid-June and dropping to 8K by the end of the quarter.

ASOS - Discover Fashion Online

ASOS - Discover Fashion Online showed consistent weekly downloads, ranging from 1.6K to 2.4K. Active users remained steady around 21K for most of the quarter, with a slight dip to 19K in mid-June.

For more detailed insights and other app performance metrics, visit Sensor Tower.