AI Insights · Timothy · July 2023
Top 5 Apparel Apps Performance in Hungary for Q2 2023
Explore the performance of the top 5 apparel apps in Hungary during Q2 2023, highlighting trends in downloads and active users.
In Q2 2023, the top 5 apparel apps in Hungary showed diverse trends in downloads and weekly active users. Below is a detailed analysis of their performance based on Sensor Tower data.
SHEIN - Shopping Online saw a significant rise in downloads, starting from 21.4K at the end of March and peaking at 38.6K in early May. The app maintained an upward trend, ending the quarter with 35.5K downloads. Weekly active users also increased steadily, from 272K in late March to a peak of 393K in mid-June, before slightly dropping to 344K by the end of June.
Reserved experienced fluctuating download numbers, starting from 18.2K in late March and seeing a dip to as low as 6.6K by the end of June. However, it showed a more stable trend in weekly active users, beginning at 36.3K and reaching a peak of 45.5K in mid-June, closing the quarter at 39.8K.
Zalando – Online fashion had a more consistent performance. Downloads started at 7.9K in late March and fluctuated slightly, ending at 5.3K in late June. Weekly active users remained relatively stable, starting at 154K and ending at 153K, with minor fluctuations throughout the quarter.
ABOUT YOU Online Fashion Shop showed a varied performance in downloads, starting at 6.9K in late March and reaching a peak of 7.4K by the end of June. Weekly active users started at 89.2K and experienced a downward trend, closing the quarter at 63.7K.
Nike: Shoes, Apparel, Stories had stable download figures, beginning at 3.6K in late March and ending at 3.9K in late June. Weekly active users followed a similar pattern, starting at 28K and ending the quarter at 28.6K, with minor fluctuations in between.
For more detailed insights and data, visit Sensor Tower.
